Kinder.

Concept

Sleiman is a receptionist. He is also a great cook and writes poems in his spare time. Sara is a 30 years old HR manager, a skateboard fanatic and a DJ.

Khalid is a client servicing guy. He collects shoe laces, to play with to calm down when he’s stressed or angry while listening to heavy metal music in his headphones.

Each one of us is a mix of different amazing layers, just like Kinder Bueno which has 3 delightful layers of chocolate, wafer and hazelnut. Kinder Bueno wants to inspire people to show the world who they really are and the best layers they are made of.

 

Advertising Idea

We all use the Arabic expression of “show us your second face” which usually means the bad side of you. Our line skips this face and moves to that third face, the Bueno face that reveals the true self, the interesting and original layer that makes us special. Kinder Bueno “Show us your third face”.